Principles of marketing leaderships in hospitality and tourism: strategies and tactics for competitive advantage (Record no. 1213)

MARC details
000 -LEADER
fixed length control field 00680nam a2200229Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250730165134.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250728s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-981-06-9820-1
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number C 647.94068 Sh7p
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Shoemaker, Stowe
245 #0 - TITLE STATEMENT
Title Principles of marketing leaderships in hospitality and tourism: strategies and tactics for competitive advantage
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Singapore
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Pearson
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 659 p.
300 ## - PHYSICAL DESCRIPTION
Other physical details Includes index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Hospitality industry- marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Tourism- marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Lewis, Robert C.; Yesawich, Peter C.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
          PCC PCC CIRCULATION 07/30/2025   C 647.94068 Sh7p 1627 07/30/2025 07/30/2025 Book