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Principles of marketing leaderships in hospitality and tourism: strategies and tactics for competitive advantage

Shoemaker, Stowe

Principles of marketing leaderships in hospitality and tourism: strategies and tactics for competitive advantage - 4th ed. - Singapore Pearson 2007 - xxv, 659 p. Includes index

ISBN: 978-981-06-9820-1

Subjects--Topical Terms:
Hospitality industry- marketing
Tourism- marketing

Dewey Class. No.: C 647.94068 Sh7p

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