Factors affecting frequency of online purchase among GRNZ buyers in Metro Manila

By: Contributor(s): Material type: TextTextPublication details: Quezon City ; PCC; 2023Description: ii, 133 leavesSubject(s): DDC classification:
  • T 658.834 F1f
Summary: E-commerce is a modern phenomenon that is rapidly expanding. The study aimed to identify the factors that can influence Gen Z's online increase in frequency of purchase since the convenience of online purchasing has become one of the primary reasons for consumers to shop online.
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Thesis Thesis PCC THESES T 658.834 F1f (Browse shelf(Opens below)) Available 011

E-commerce is a modern phenomenon that is rapidly expanding. The study aimed to identify the factors that can influence Gen Z's online increase in frequency of purchase since the convenience of online purchasing has become one of the primary reasons for consumers to shop online.

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