Advertising and integrated band promotion

By: Contributor(s): Material type: TextTextPublication details: Singapore; Thomson Learning Asia; 2008Edition: 4th edDescription: xlviii, 781 p; Includes indexISBN:
  • 978-981-4239-60-8
Subject(s): DDC classification:
  • C 659.1 Og9a
Summary: The book is taking a wider view of advertising and promotion. Also, the book acknowledges that advertising and promotion are all about brands.
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Book Book PCC CIRCULATION C 659.1 Og9a (Browse shelf(Opens below)) Available 4572

The book is taking a wider view of advertising and promotion. Also, the book acknowledges that advertising and promotion are all about brands.

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