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Advertising and integrated band promotion

O'Guinn, Thomas C.

Advertising and integrated band promotion - 4th ed. - Singapore Thomson Learning Asia 2008 - xlviii, 781 p. Includes index

The book is taking a wider view of advertising and promotion. Also, the book acknowledges that advertising and promotion are all about brands.

ISBN: 978-981-4239-60-8

Subjects--Topical Terms:
Advertising
Advertising media planning

Dewey Class. No.: C 659.1 Og9a

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