Contemporary advertising

By: Contributor(s): Material type: TextTextPublication details: New York ; McGraw-Hill; 2008Edition: 11th edDescription: xl, 712 p; Includes indexISBN:
  • 978-0-07-127543-9
Subject(s): DDC classification:
  • C 659.1 A3c
Summary: Contemporary Advertising' looks at the evolution of advertising, the scope of advertising, gathering information for advertising planning, planning media strategy, using print media, and much more
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Barcode
Book Book PCC CIRCULATION C 659.1 A3c (Browse shelf(Opens below)) Available 3509

Contemporary Advertising' looks at the evolution of advertising, the scope of advertising, gathering information for advertising planning, planning media strategy, using print media, and much more

There are no comments on this title.

to post a comment.
Share