Why we buy the science of shopping

By: Material type: TextTextPublication details: New York ; Simon & Schuster paperbacks; 2009Description: xii, 306 p; Includes indexISBN:
  • 978-1-4165-9524-3
Subject(s): DDC classification:
  • C 658.834 U3w
Summary: Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture�full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world�s emerging markets.
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Book Book PCC CIRCULATION C 658.834 U3w (Browse shelf(Opens below)) Available 4445

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture�full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world�s emerging markets.

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