Why we buy the science of shopping
Underhill, Paco
Why we buy the science of shopping - New York Simon & Schuster paperbacks 2009 - xii, 306 p. Includes index
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture�full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world�s emerging markets.
978-1-4165-9524-3
Consumer behavior
Marketing research
C 658.834 U3w
Why we buy the science of shopping - New York Simon & Schuster paperbacks 2009 - xii, 306 p. Includes index
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture�full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world�s emerging markets.
978-1-4165-9524-3
Consumer behavior
Marketing research
C 658.834 U3w