Heritage marketing

By: Material type: TextTextPublication details: Boston, MA; Elsevier; 2006Description: xii, 280 p; Includes bibliography and indexISBN:
  • 978-0-7506-6318-2
Subject(s): DDC classification:
  • C 658.8 M69a
Summary: The book adresses the issues facing students and practitioners in applying the generic principles of marketing to the heritage industry.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Barcode
Book Book PCC CIRCULATION C 658.8 M69a (Browse shelf(Opens below)) Available 3457

The book adresses the issues facing students and practitioners in applying the generic principles of marketing to the heritage industry.

There are no comments on this title.

to post a comment.
Previous
Back to results
Next
Close
Share