Marketing management: An Asian Perspective

By: Contributor(s): Material type: TextTextPublication details: Singapore ; Pearson Education South Asia; 2009Description: xxv, 750 p; Includes indexISBN:
  • 978-981-06-9714-3
Subject(s): DDC classification:
  • C 658.8 M34
Summary: The book aims to highlight some of the recent environmental factors impacting on marketing, making it the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
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Book Book PCC CIRCULATION C 658.8 M34 (Browse shelf(Opens below)) Available 3571

The book aims to highlight some of the recent environmental factors impacting on marketing, making it the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.

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