Marketing : a guide to the fundamentals

By: Material type: TextTextPublication details: New York ; Bloomberg, Press; 2009Description: 230 p; Includes indexISBN:
  • 978-1-84668-1936
Subject(s): DDC classification:
  • C 658.8 F77m
Summary: For anyone who wants to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, indeed the whole business of marketing; this guide to the fundamentals will be invaluable
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Book Book PCC CIRCULATION C 658.8 F77m (Browse shelf(Opens below)) Available 4262

For anyone who wants to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, indeed the whole business of marketing; this guide to the fundamentals will be invaluable

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