000			01059nam a2200241Ia 4500
005			20250730165102.0
008			250728s9999 xx 000 0 und d
020			_a81-207-1868-2
082			_aC 338.4791 Se7s
100			_aSeth, Pran Nath
245		0	_aSuccessful tourism management : tourism practices
250			_aVol. 2
260			_aIndia
260			_b Sterling Pub.
260			_c2006
300			_axiv, 376 p.
300			_bIncludes index
520			_aIn 1975, University of Delhi introduced Tourism as a subject for under-graduate studies and I was called upon to give a few lectures. To prepare my academic lectures, I searched the University Libraries for some textbook material. Hardly any materi was available. Besides the Western academic nic studies, which had little relation to the ground realities of Indian and Asian markets. Again, all examples and case studies were related to Europe or America.
650			_aMarketing of Tourism Products
650			_aTourism Industry
650			_aTravel Industry
942			_2ddc _cBK
999			_c599 _d599