000			01811nam a2200205Ia 4500
005			20250730165102.0
008			250728s9999 xx 000 0 und d
082			_ac 338.4791 R27i
100			_aReisinger, Yvette
245		0	_aInternational tourism : cultures and behavior
260			_aAmsterdam
260			_b Elsevier Inc.
260			_c2009
300			_axxix, 429 p. : ill.
300			_bIncludes bibliographical references and index
520			_aIn recent years there has been a considerable interest in the cultural aspects of tourism such as the impacts of culture on tourism planning, development, management, and marketing. However, the focus has been on material forms of culture such as arts, music, or crafts. The impacts of national culture on tourist behavior and travel decision-making have not been paid much attention. Only in the last two years have cross-cultural issues begun to generate significant interest among academics. An examination of cultural characteristics and differences is extremely important to the tourism industry because today's tourism environment is becoming increasingly international. Information on the nature of the cultural differences between international tourists and locals is not readily available in tourism literature. The concept of culture is very complex and includes such abstract concepts as satisfaction, attitude and loyalty. International Tourism brings these concepts to the undergraduate student in tourism, as well as students in the related fields of marketing, management, international business, and cross-cultural communication. Designed as a textbook, it isorganized and presented in an integrated and relevant way for the benefit of a worldwide audience
650			_aCulture and tourism
650			_aTourism
942			_2ddc _cBK
999			_c595 _d595