000			01770nam a2200217Ia 4500
005			20250730165102.0
008			250728s9999 xx 000 0 und d
020			_a978-1-85617-602-6
082			_aC 338.4791 P14t
100			_aPage, Stephen J.
245		0	_aTourism management : managing for change
250			_a3rd ed.
260			_aOxford
260			_b Elsevien
260			_c2009
300			_axi,578 p.
300			_bIncludes index
520			_aThis book is written as a simple, plain language introduction to tourism and assumes no prior knowledge of what tourism is and how it affects our everyday lives. To read it you need to ask one question: why is there so much interest in tourism? If you are inquisitive about tourism and how it has developed as a business then read on. This is a book which looks at what the tourism industry is and does, and why it is such an important global busi-ness. In simple terms it shows how tourism is organized, run and managed and how our desire to take holidays and use our leisure time creates an industry which is expanding and is sometimes seen as out of control. This book does not pull any punches: it is not full of jargon, buzzwords and academic gobbledegook - there are far too many books like that which fail to convey the excite-ment that tourism engenders. It tells a story chapter by chapter about how tourism has developed, what tourism is and how spe-cialist businesses meet the insatiable demand for holidays and travel. Where technical terminology is used, it is explained in lay terms for the general reader. The book offers many insights into a fascinating business which is changing so fast that even commen-tators find it hard to keep abreast of it.
650			_aTourism
942			_2ddc _cBK
999			_c593 _d593