000 00949nam a2200217Ia 4500
005 20250730165102.0
008 250728s9999 xx 000 0 und d
020 _a0-538-44285-9
082 _aC 338.4791 Oe6t
100 _aOelker, Dotty Boen
245 0 _aTravel and tourism marketing
260 _aAustralia
260 _b Thomson/South-Western
260 _c2007
300 _a311 p.
300 _bIncludes index
520 _aTravel and tourism industry -- Travel regulations and risk -- Travel and tourism careers -- Travel and tourism industry segments -- Transportation and tour management -- Business and leisure travel markets -- Travel marketing research -- Travel and tourism technology -- Economic impact of travel and tourism -- Travel and tourism promotion and sales -- Legal issues in travel and tourism -- Creating a travel and tourism business.
650 _aTourism
650 _aTourism--Marketing
942 _2ddc
_cBK
999 _c592
_d592