| 000 | 00862nam a2200253Ia 4500 | ||
|---|---|---|---|
| 005 | 20250730165101.0 | ||
| 008 | 250728s9999 xx 000 0 und d | ||
| 020 | _a981-247-052-2 | ||
| 082 | _aC 338.4791 K84m | ||
| 100 | _aKotter, Philip | ||
| 245 | 0 | _aMarketing for hospitality and tourism | |
| 250 | _a3rd ed. | ||
| 260 | _aNew Jersey | ||
| 260 | _b Pearson Prentice Hall | ||
| 260 | _c2003 | ||
| 300 | _axvii, 893 p. | ||
| 300 | _bIncludes index | ||
| 520 | _aThe book covers important principles and concepts that are supported by research and evidence from economics, the behavioral sciences, and modern management theory, yet it takes a practical, marketing-management approach. | ||
| 650 | _aHospitality Industry | ||
| 650 | _aTourism-Industry | ||
| 650 | _aTourism-Marketing | ||
| 700 | _aBowen, John; Makens, James | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c579 _d579 |
||