| 000 | 00935nam a2200205Ia 4500 | ||
|---|---|---|---|
| 005 | 20250730165100.0 | ||
| 008 | 250728s9999 xx 000 0 und d | ||
| 020 | _a978-81-7880-323-4 | ||
| 082 | _ac 338.4791 C39t | ||
| 100 | _aChawla, Romila | ||
| 245 | 0 | _aTourism marketing and crisis management Author:Romila Chawla | |
| 260 | _aNew Delhi ; Rajat Publications | ||
| 260 | _c2008 | ||
| 300 | _av, 312 p. | ||
| 300 | _bIncludes bibliographical references and index | ||
| 520 | _aSuccessful marketing of tourism requires maintaining a balance between pull marketing and push marketing. It should also provide for the crisis management. Therefore, regular liaison between national, local and regional tourism authority is vital during a crisis. This book, thus, is an attempt to provide to the readers dynamics of tourism marketing and crisis management | ||
| 650 | _aTourism | ||
| 650 | _aTourism-Marketing | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c562 _d562 |
||