000			01021 a2200169 4500
005			20260923085307.0
020			_a978-981-5191-97-4
100			_aCzinkota, Michael R. , et al.
245			_aInternational marketing
250			_a11th ed. Phil.ed
260			_aTaguig City : _bCengage Learning Asia, _cc2025.
300			_axxix, 604p. ; ill. Includes subject index and glossary of terms.
520			_aInternational Marketing by Michael R. Czinkota and co-authors explores the principles and practices of marketing across international markets. It discusses global marketing strategies, international trade and business environments, cultural differences, market entry, consumer behavior, and the challenges of competing in the global marketplace. The book provides concepts and frameworks for understanding and managing marketing activities across different countries and cultures.
650			_a1. International marketing. _z2. Export marketing.
700			_aIlkka A. Ronkainen/ Annie Peng Cui
942			_2ddc _cBK
999			_c5208 _d5208