000			00819 a2200169 4500
005			20260923082441.0
020			_a978-981-5242-94-2
100			_aBabin, Barry J.
245			_aConsumer behavior
250			_a9th ed., Phil.ed.
260			_aTaguig City : _bCengage Learning Asia Pte., _cc2025.
300			_ax, 406p.
520			_aAn introduction to consumer behavior that examines how individuals and groups make decisions about selecting, purchasing, using, and evaluating products and services. It covers the psychological, social, cultural, and personal factors that influence consumer decision-making and provides insights useful for marketing and business practices.
650			_a1. Consumer behavior. _z2. Consumers--Attitudes. _y3. Consumer decision --making.
700			_aEric G. Harris
942			_2ddc _cBK
999			_c5207 _d5207