000			00639 a2200157 4500
005			20260318100117.0
020			_a978-621-04-5037-8
100			_aAbantao, Beniline Jone V.
245			_aMarketing management
250			_a1st ed.
260			_aManila : _bRex Book Store, _cc2024
300			_aviii, 285p.
520			_ais a comprehensive textbook that explains the key concepts and importance of marketing in modern business. It covers topics such as understanding customers, developing marketing strategies, and managing advertising, public relations, and global market practices.
650			_aMarketing --Management
942			_2ddc _cBK
999			_c5183 _d5183