000 00954 a2200157 4500
005 20260305111026.0
020 _a978-621-427-275-4
100 _aSiniguian, Madonna S. ; Sison, Jerome G. ; Espares-Ciocon, Jewelyn C.
245 _aUnderstanding research design and methods : basic business approach for undergraduate level
250 _a2nd ed.
260 _aIntramuros, Manila :
_bUnlimited Books Library Services & Publishing Inc.,
_cc2025
300 _ax, 163 p. : Includes references
520 _ais an introductory guide that presents the fundamentals of research methods tailored for business students. It explains key concepts such as research design, data collection, sampling, and basic data analysis using clear and practical examples. The book helps undergraduate learners develop the skills needed to conduct and write simple business research studies effectively.
650 _aResearch methods /
_zResearch methodology
942 _2ddc
_cBK
999 _c5167
_d5167