000 00736 a2200145 4500
005 20260305111712.0
020 _a978-621-406-410-6
100 _aSerrano, Angelita Ong Camilar
245 _aFranchising : Operations, and growth strategies
260 _aIntramuros, Manila :
_bMindshapers Co., Inc.,
_cc2025
300 _axii, 203 p.
520 _ais a contemporary textbook that provides a comprehensive introduction to franchising as a business model and strategic growth tool. It blends theory and practical insights to guide students, aspiring entrepreneurs, and business practitioners in understanding how franchising works from both operational and strategic perspectives.
650 _aRetail trade-Franchising
942 _2ddc
_cBK
999 _c5161
_d5161