000			01272nam a2200205Ia 4500
005			20250730165948.0
008			250728s9999 xx 000 0 und d
082			_aT 658.872 Ab4
100			_aAbejay, Andrea D.
245		4	_aThe impact of digital marketing strategies on the growth of small and medium enterprises
260			_aQuezon City
260			_b PCC
260			_c2023
300			_avii, 137 leaves
520			_aMarketing strategies have aided various businesses by fulfilling the needs and wants of the consumers by reaching out to and connecting with them. Marketing continues to change in line with the rest of the world. It has evolved from traditional to digital marketing, which allows small and medium-sized enterprises to stay in touch with customers cheaply. This study investigated and evaluated how strategies for digital marketing impact small and medium-sized enterprises' ability to develop the growth of their businesses. Understanding the efficiency of digital marketing is essential for the expansion and sustainability of SMEs in today's rapidly digitized business environment.
650			_aInternet marketing
700			_aAstorga, Janiah Rose ; Dacullo, John Francis T. ; Gacuma, Myla Flor D.
942			_2ddc _cBK
942			_cTH
999			_c5116 _d5116