| 000 | 00549nam a2200217Ia 4500 | ||
|---|---|---|---|
| 005 | 20250730165937.0 | ||
| 008 | 250728s9999 xx 000 0 und d | ||
| 020 | _a978-0-07-162796-2 | ||
| 082 | _aR 658.8 C13m | ||
| 100 | _aCallen, Barry | ||
| 245 | 0 | _aManager's guide to marketing, advertising, and publicity | |
| 260 | _aNew York | ||
| 260 | _b McGraw-Hill | ||
| 260 | _c2010 | ||
| 300 | _axviii, 250 p. ; ill. | ||
| 300 | _bIncludes index | ||
| 650 | _aAdvertising | ||
| 650 | _aMarketing | ||
| 650 | _aPublicity | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c4898 _d4898 |
||