| 000 | 00774nam a2200205Ia 4500 | ||
|---|---|---|---|
| 005 | 20250730165923.0 | ||
| 008 | 250728s9999 xx 000 0 und d | ||
| 020 | _a0-7619-2771-9 | ||
| 082 | _aR 380.103 G74d | ||
| 100 | _aGovoni, Norman A. P. | ||
| 245 | 0 | _aDictionary of marketing communications | |
| 260 | _aCalifornia | ||
| 260 | _b Sage, Thousand Oaks | ||
| 260 | _c2004 | ||
| 300 | _av, 249 p. | ||
| 520 | _aWith over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession | ||
| 650 | _aCommunication in marketing- Dicitionaries | ||
| 650 | _aMarketing - Dictionaries | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c4617 _d4617 |
||