| 000 | 01144nam a2200205Ia 4500 | ||
|---|---|---|---|
| 005 | 20250730165854.0 | ||
| 008 | 250728s9999 xx 000 0 und d | ||
| 020 | _a978-971-27-2208-0 | ||
| 082 | _aFil 658.8 R54b | ||
| 100 | _aRoberto, Ned | ||
| 245 | 4 | _aThe best of marketing Rx: for brand and marketing executives | |
| 260 | _aPasig City | ||
| 260 | _b Anvil | ||
| 260 | _c2009 | ||
| 300 | _aviii,284 p. ; 22 cm. | ||
| 520 | _aThe Best of Marketing Rx: For Brand & Marketing Executives is a compilation of the most impactful columns from the Philippine Daily Inquirer's Marketing Rx series, authored by Dr. Ned Roberto. This collection offers practical marketing strategies and insights tailored for brand and marketing professionals. Drawing from real-world examples and Dr. Roberto's extensive experience, the book addresses topics such as market segmentation, consumer behavior, and effective branding techniques. It serves as a valuable resource for professionals seeking actionable advice to enhance their marketing practices. | ||
| 650 | _aMarketing - management - Philippines | ||
| 700 | _aRoberto, Andy | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c4052 _d4052 |
||