000			01430nam a2200229Ia 4500
005			20250730165408.0
008			250728s9999 xx 000 0 und d
020			_a978-971-23-6735-9
082			_aFil 338.5 P14i
100			_aPagoso, Cristobal M.
245		0	_aIntroductory microeconomics
250			_a4th ed.
260			_aManila
260			_b Rex Book Store, Inc.,
260			_c2014
300			_axiii, 237 p.
300			_bIncludes index
520			_aThe book introduces college students to the economics of the consumer and the firm. This textbook includes basic theories on economics and their application to consumer, production, and market behaviors. In application, students are expected to recognize how these theories work in the economic realities of business and households. Moreover, they will be able to identify the economic dimension of realities in other fields of business. The book starts with an overview of market behavior against the background of the basic concepts of economics as a social science. It then discusses the underlying behavior of markets, particularly of the consumer as buyer and the firm as producer. The last part of the book is an integrated study of the different types of markets with the interactive behaviors of consumers and firms. -- Book cover.
650			_aMicroeconomics
700			_aDinio, Rosemary P. ; Villasis George A., et al.
942			_2ddc _cBK
999			_c2699 _d2699