000			01186nam a2200229Ia 4500
005			20250730165326.0
008			250728s9999 xx 000 0 und d
020			_a978-0-75068-649-5
082			_aC 910.68 P63d
100			_aPike, Steven
245		0	_aDestination marketing : an integrated marketing communication approach
250			_a1st ed.
260			_aOxford
260			_b Elsevier
260			_c2008
300			_axv, 406 p.
300			_bIncludes index and references
520			_aTravellers are spoilt by choice of available holiday destinations. In today's fiercely competitive tourism markets, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing. The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets and the second is the divide between tourism 'practitioners' and academics. Written by a former 'practitioner', Destination Marketing bridges industry and academia by synthesising a wealth of academic literature of practical value to DMOs
650			_aTourism- management
650			_aTourism- Marketing
942			_2ddc _cBK
999			_c1933 _d1933