| 000 | 01035nam a2200205Ia 4500 | ||
|---|---|---|---|
| 005 | 20250730165319.0 | ||
| 008 | 250728s9999 xx 000 0 und d | ||
| 020 | _a0-7494-4306-5 | ||
| 082 | _aC 659.2072 W29e | ||
| 100 | _aWatson, Tom | ||
| 245 | 0 | _aEvaluating public relations: a practice guide to public relations palnning, research, evaluation | |
| 260 | _aLondon | ||
| 260 | _b Kogan Page | ||
| 260 | _c2005 | ||
| 300 | _a213 p. ; figs | ||
| 300 | _bIncludes index and references | ||
| 520 | _aThis much-needed book comprises nine chapters which start with theoretical perspectives and then demonstrate the design and implementation of a range of PR research and evaluation methods. It is illustrated by award-winning case studies from around the world and concludes with consideration of future developments. Most chapters are supplemented by interviews with leading PR practitioners and responses to a survey of leading practitioners around the worldwide | ||
| 650 | _aPublic relations- evaluation | ||
| 942 |
_2ddc _cBK |
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| 999 |
_c1795 _d1795 |
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