000			01081nam a2200217Ia 4500
005			20250730165319.0
008			250728s9999 xx 000 0 und d
020			_a978-81-207-4611-4
082			_aC 659.2 J51p
100			_aJethwaney, Jaishri
245		0	_aPublic relations management
260			_aNew Delhi
260			_b Sterling Publisher
260			_c2009
300			_axiv, 320 p. ill.
300			_bIncludes index
520			_aPublic Relations has come center stage in lending advise on areas that did not traditionally fall in its purview, especially in care management, corporate governance and corporate social responsibility. Those who study and practice PR have to understand the dynamics of the changing media matrix and acquire skills on how to handle various media. It is hoped, the book will provide many new insights and hands-on-skills to both the students and young practitioners in pursuing their jobs more efficiently and vigorously.
650			_aPublic relatons- management-case studies
700			_aSarkar, Narendra Nath
942			_2ddc _cBK
999			_c1793 _d1793