000			01500nam a2200217Ia 4500
005			20250730165319.0
008			250728s9999 xx 000 0 und d
020			_a0-07-1147798
082			_aC 659.11 T74n
100			_aTrout, Jack
245		4	_aThe new positioning : the latest on the world's #1 business strategy
260			_aNew York
260			_b McGraw-Hill
260			_c1996
300			_axi, 173 p.
300			_bIncludes index
520			_aIt's the most famous, most quoted, most misunderstood business strategy of all time. Positioning is not what you do to the product. It's what you do to the mind. But how do you get into a crowded 1990s mind? What if somebody already owns your concept? And what has an era of tumultuous change done to positioning? The New Positioning is the first new body of thought in more than a decade on the world's most famous business strategy - written by Jack Trout, the author and marketing strategist who started it all, and Steve Rivkin. The breakthrough 1981 book Positioning: The Battle for Your Mind became a global best-seller in 19 languages. Now its provocative sequel promises to open even more eyes. Packed with keen insight, penetrating analysis, and irreverent advice, The New Positioning delivers hundreds of examples, anecdotes, and case studies - on computers, oil companies, television shows, soft ice cream, even political candidates.
650			_aPositioning ( Advertising)
700			_aRivkin, Steve
942			_2ddc _cBK
999			_c1790 _d1790