000			00772nam a2200241Ia 4500
005			20250730165318.0
008			250728s9999 xx 000 0 und d
020			_a978-981-4239-60-8
082			_aC 659.1 Og9a
100			_aO'Guinn, Thomas C.
245		0	_aAdvertising and integrated band promotion
250			_a4th ed.
260			_aSingapore
260			_b Thomson Learning Asia
260			_c2008
300			_axlviii, 781 p.
300			_bIncludes index
520			_aThe book is taking a wider view of advertising and promotion. Also, the book acknowledges that advertising and promotion are all about brands.
650			_aAdvertising
650			_aAdvertising media planning
700			_aAllen, Chris T. ; Semenik, Richard J.
942			_2ddc _cBK
999			_c1789 _d1789