000			00847nam a2200241Ia 4500
005			20250730165318.0
008			250728s9999 xx 000 0 und d
020			_a978-0-07-128869
082			_aC 659.1 B41a
100			_aBelch, George E.
245		0	_aAdvertising and promotion : an integrated marketing communications perspective
250			_a8th ed.
260			_aBoston
260			_b McGraw-Hill
260			_c2009
300			_axiii, 838 p. :ill.
300			_bIncludes index
520			_aThis work continues its advertising focus with an emphasis on IMC. It is the first book to reflect the shift from the conventional methods of advertising to the more widely recognised approach of implementing an IMC strategy
650			_aAdvertising
650			_aSales promotion
700			_aBelch, Michael A.
942			_2ddc _cBK
999			_c1786 _d1786