| 000 | 00753nam a2200229Ia 4500 | ||
|---|---|---|---|
| 005 | 20250730165318.0 | ||
| 008 | 250728s9999 xx 000 0 und d | ||
| 020 | _a978-0-07-127543-9 | ||
| 082 | _aC 659.1 A3c | ||
| 100 | _aArens, William F. | ||
| 245 | 0 | _aContemporary advertising | |
| 250 | _a11th ed. | ||
| 260 | _aNew York | ||
| 260 | _b McGraw-Hill | ||
| 260 | _c2008 | ||
| 300 | _axl, 712 p. | ||
| 300 | _bIncludes index | ||
| 520 | _aContemporary Advertising' looks at the evolution of advertising, the scope of advertising, gathering information for advertising planning, planning media strategy, using print media, and much more | ||
| 650 | _aAdvertising | ||
| 700 | _aWeigold, Michael F. ; Arens, Christian | ||
| 942 |
_2ddc _cBK |
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| 999 |
_c1784 _d1784 |
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