000			00949nam a2200241Ia 4500
005			20250730165317.0
008			250728s9999 xx 000 0 und d
020			_a978-007-127471-5
082			_aC 658.85 J62r
100			_aJohnston, Mark W.
245		0	_aRelationship selling
250			_a2nd ed.
260			_aNew York
260			_b McGraw-Hill
260			_c2008
300			_axii, 446 p. :ill.
300			_bIncludes index
520			_aThis book focuses on securing, building, and maintaining long-term relationships with profitable customers, highlighting the salesperson as an essential element in communicating value to customers. From its numerous role-plays and pedagogical aids to its student-friendly style and stellar teaching support, Relationship Selling is a favorite of students and instructors alike.
650			_aRelationship marketing
650			_aSelling
700			_aMarshall, Greg W.
942			_2ddc _cBK
999			_c1767 _d1767