| 000 | 00964nam a2200217Ia 4500 | ||
|---|---|---|---|
| 005 | 20250730165317.0 | ||
| 008 | 250728s9999 xx 000 0 und d | ||
| 020 | _a978-0-07-110106-6 | ||
| 082 | _aC 658.85 C35s | ||
| 100 | _aFutrell, Charles M. | ||
| 245 | 0 | _aFundamentals of selling: customers for life through service | |
| 250 | _a10th ed. | ||
| 260 | _aBoston | ||
| 260 | _b McGraw-Hill | ||
| 260 | _c2008 | ||
| 300 | _axxxv, 651 p. : cell. ill.; 26cm | ||
| 300 | _bIncludes index | ||
| 520 | _aFor this edition, I carefully reread the book in order to assure that the text better reflected my thoughts and ideas on the subject. The relationships and interactions in the various steps of the selling process have been carefully examined to form a more seamless flow from one chapter to the next, and special emphasis is placed on the importance of ethical behavior in working with prospects and customers. | ||
| 650 | _aSelling | ||
| 942 |
_2ddc _cBK |
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| 999 |
_c1764 _d1764 |
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