000 00964nam a2200217Ia 4500
005 20250730165317.0
008 250728s9999 xx 000 0 und d
020 _a978-0-07-110106-6
082 _aC 658.85 C35s
100 _aFutrell, Charles M.
245 0 _aFundamentals of selling: customers for life through service
250 _a10th ed.
260 _aBoston
260 _b McGraw-Hill
260 _c2008
300 _axxxv, 651 p. : cell. ill.; 26cm
300 _bIncludes index
520 _aFor this edition, I carefully reread the book in order to assure that the text better reflected my thoughts and ideas on the subject. The relationships and interactions in the various steps of the selling process have been carefully examined to form a more seamless flow from one chapter to the next, and special emphasis is placed on the importance of ethical behavior in working with prospects and customers.
650 _aSelling
942 _2ddc
_cBK
999 _c1764
_d1764