000 00732nam a2200241Ia 4500
005 20250730165317.0
008 250728s9999 xx 000 0 und d
020 _a978-0-07-126828-8
082 _aC 658.848 G11i
100 _aGhauri, Pervez
245 0 _aInternational marketing
250 _a2nd ed.
260 _aBoston
260 _b McGraw-Hill
260 _c2009
300 _axviii, 659 p.; ill
300 _bIncludes index
520 _aThe book is about international business and it considers the important distinction to see how it affects international marketing strategies.
650 _aExport marketing
650 _aInternational business enterprises
700 _aCateora, Philip
942 _2ddc
_cBK
999 _c1760
_d1760