| 000 | 00732nam a2200241Ia 4500 | ||
|---|---|---|---|
| 005 | 20250730165317.0 | ||
| 008 | 250728s9999 xx 000 0 und d | ||
| 020 | _a978-0-07-126828-8 | ||
| 082 | _aC 658.848 G11i | ||
| 100 | _aGhauri, Pervez | ||
| 245 | 0 | _aInternational marketing | |
| 250 | _a2nd ed. | ||
| 260 | _aBoston | ||
| 260 | _b McGraw-Hill | ||
| 260 | _c2009 | ||
| 300 | _axviii, 659 p.; ill | ||
| 300 | _bIncludes index | ||
| 520 | _aThe book is about international business and it considers the important distinction to see how it affects international marketing strategies. | ||
| 650 | _aExport marketing | ||
| 650 | _aInternational business enterprises | ||
| 700 | _aCateora, Philip | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c1760 _d1760 |
||