000			00775nam a2200241Ia 4500
005			20250730165317.0
008			250728s9999 xx 000 0 und d
020			_a978-007-126461-7
082			_aC 658.848 C28i
100			_aCateora, Philip
245		0	_aInternational marketing
250			_a13th ed.
260			_aNew York
260			_b McGraw-Hill
260			_c2007
300			_axx, 702 p.
300			_bIncludes bibliographical references and index
520			_aThe book addresses global issues and describes concepts relevant to all international marketers, regardless of the extent of their international involvement.
650			_aExport marketing
650			_aInternational business enterprises
700			_aGraham, John L.
942			_2ddc _cBK
999			_c1758 _d1758