000			00992nam a2200229Ia 4500
005			20250730165316.0
008			250728s9999 xx 000 0 und d
020			_a978-981-4221-41-2
082			_aC 658.84 C99i
100			_aCzinkota, Michael R.
245		0	_aInternational marketing
250			_a8th ed.
260			_aSingapore
260			_b Thomson Learning asia
260			_c2007
300			_axxx, 646 p. : ill (reprint)
300			_bIncludes index
520			_aThis book our focus on the physical environment and geography is strong. Updated maps provide context in terms of social and economic data. An appendix directly addresses the relationship between geography and international marketing. New text components, mar-ketplaces, and several cases specifically focus on the environment and the opportunities, challenges, and ambiguities that it poses to international marketers.
650			_aExport Marketing
700			_aRonkainen, IIkka A.
942			_2ddc _cBK
999			_c1751 _d1751