000 00569nam a2200229Ia 4500
005 20250730165316.0
008 250728s9999 xx 000 0 und d
020 _a978-007-126885-1
082 _aC 658.8342 P44c
100 _aPeter, J. Paul
245 0 _aConsumer behavior and marketing strategy
250 _a8th ed.
260 _aBoston
260 _b McGraw- Hill
260 _c2009
300 _axix, 555 p. ; ill.
300 _bIncludes index
650 _aConsumer behavior
650 _aMarketing
700 _aOlson, Jerry C.
942 _2ddc
_cBK
999 _c1747
_d1747