000 00496nam a2200205Ia 4500
005 20250730165316.0
008 250728s9999 xx 000 0 und d
020 _a981-253-181-5
082 _aC 658.83 M34
100 _aAaker, David A.
245 0 _aMarketing research
250 _a6th ed.
260 _aNew Jersey
260 _b John Wiley & Sons
260 _c2011
300 _axvii, 798 p. ; ill.
300 _bIncludes index
650 _aMarketing research
942 _2ddc
_cBK
999 _c1744
_d1744