| 000 | 01018nam a2200205Ia 4500 | ||
|---|---|---|---|
| 005 | 20250730165316.0 | ||
| 008 | 250728s9999 xx 000 0 und d | ||
| 020 | _a81-8382-165-0 | ||
| 082 | _aC 658.822 P27i | ||
| 100 | _aPatnaik, Keshu | ||
| 245 | 0 | _aImprove your marketing and grow your business | |
| 260 | _aNew Delhi | ||
| 260 | _b Lotus Press | ||
| 260 | _c2009 | ||
| 300 | _a192 p. | ||
| 300 | _bIncludes index | ||
| 520 | _aThis book provides the tools and techniques to harness the power of modern technologies to succeed in doing business. It presents the shift in thinking that must take place to tap into this new marketing capability, including focusing on becoming customer-centric, reengineering the marketing function, re-thinking the marketing organisation and re-designing the technology systems. This book will definitely help you to build a revolutionary marketing organisation and use it to achieve unprecedented business results. | ||
| 650 | _aMarketing management | ||
| 942 |
_2ddc _cBK |
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| 999 |
_c1734 _d1734 |
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