| 000 | 01129nam a2200217Ia 4500 | ||
|---|---|---|---|
| 005 | 20250730165315.0 | ||
| 008 | 250728s9999 xx 000 0 und d | ||
| 020 | _a978-1-4129-3121-2 | ||
| 082 | _aC 658.812 B26r | ||
| 100 | _aBaron, Steve | ||
| 245 | 0 | _aRelationship Marketing : a Consumer Experience Approach | |
| 260 | _aLondon | ||
| 260 | _b Sage Pub. | ||
| 260 | _c2010 | ||
| 300 | _a202 p. ; figs. | ||
| 300 | _bIncludes index | ||
| 520 | _aThe relationship between a market and a consumer is complex. Far from simply an exchange of services there is an often complex transaction of feeling, meaning, and experience. How does the study of relationship marketing interpret this? In this exciting new book the authors explore the factors of relationship marketing in its contemporary context, with the consumer in mind. From the experience of a football club supporter to experiences of gap year travel, to text messaging behavior, and to using the library, the focus of this text is on the consumer perspective. | ||
| 650 | _aRelationship Marketing | ||
| 700 | _aConway, Tony,; Warnaby,Gary | ||
| 942 |
_2ddc _cBK |
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| 999 |
_c1730 _d1730 |
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