000 00611nam a2200217Ia 4500
005 20250730165315.0
008 250728s9999 xx 000 0 und d
020 _a978-1-59139-619-2
082 _aC 658.802 K56b
100 _aKim, W. Chan
245 0 _aBlue Ocean strategy: How to create uncontested market space and make the competition irrelevant
260 _aBoston
260 _b Haubud Business School Press
260 _c2005
300 _axi, 240 p.
300 _bIncludes index
650 _aMarket segmentation
650 _aNew Product
700 _aMauborgne, Renee
942 _2ddc
_cBK
999 _c1722
_d1722