| 000 | 00603nam a2200229Ia 4500 | ||
|---|---|---|---|
| 005 | 20250730165315.0 | ||
| 008 | 250728s9999 xx 000 0 und d | ||
| 020 | _a978-1-85617-617-0 | ||
| 082 | _aC 658.802 G41s | ||
| 100 | _aGilligan, Colin | ||
| 245 | 0 | _aStrategic marketing planning | |
| 250 | _a2nd ed. | ||
| 260 | _aAmsterdam | ||
| 260 | _b Butterworth-Heinemann | ||
| 260 | _c2009 | ||
| 300 | _ax, 552 p. ; ill. | ||
| 300 | _bIncludes bibliography and index | ||
| 650 | _aMarketing planning | ||
| 650 | _aMarketing-Management | ||
| 700 | _aWilson, Richard M.S. | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c1721 _d1721 |
||