000 00603nam a2200229Ia 4500
005 20250730165315.0
008 250728s9999 xx 000 0 und d
020 _a978-1-85617-617-0
082 _aC 658.802 G41s
100 _aGilligan, Colin
245 0 _aStrategic marketing planning
250 _a2nd ed.
260 _aAmsterdam
260 _b Butterworth-Heinemann
260 _c2009
300 _ax, 552 p. ; ill.
300 _bIncludes bibliography and index
650 _aMarketing planning
650 _aMarketing-Management
700 _aWilson, Richard M.S.
942 _2ddc
_cBK
999 _c1721
_d1721