| 000 | 00590nam a2200217Ia 4500 | ||
|---|---|---|---|
| 005 | 20250730165315.0 | ||
| 008 | 250728s9999 xx 000 0 und d | ||
| 020 | _a978-0-7494-5386-2 | ||
| 082 | _aC 658.80072 M14m | ||
| 100 | _aMcDonald, Malcolm | ||
| 245 | 0 | _aMarketing accountability: how to measure marketing effectiveness | |
| 260 | _aLondon | ||
| 260 | _b Kogan Page | ||
| 260 | _c2009 | ||
| 300 | _aviii, 293 p. | ||
| 300 | _bIncludes index | ||
| 650 | _aMarketing --Management | ||
| 650 | _aMarketing--Cost effectiveness | ||
| 700 | _aMouncey, Peter | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c1718 _d1718 |
||