000 00516nam a2200205Ia 4500
005 20250730165315.0
008 250728s9999 xx 000 0 und d
020 _a978-007-126391-7
082 _aC 658.8 W15m
100 _aWalker, Orville C. Jr.
245 0 _aMarketing strategy: a decision-focused approach
250 _a6th ed.
260 _aBoston
260 _b McGraw-Hill
260 _c2008
300 _axx, 346 p.
300 _bIncludes index
650 _aMarketing management
942 _2ddc
_cBK
999 _c1716
_d1716