000			00606nam a2200217Ia 4500
005			20250730165314.0
008			250728s9999 xx 000 0 und d
020			_a978-0--07-128334-2
082			_aC 658.8 P43e
100			_aPerreault, William D.
245		0	_aEssentials of marketing : marketing strategy planning approach
250			_a11th ed.
260			_aNew york, NY
260			_b McGraw-Hill/Irwin
260			_c2008
300			_axxxv, 660 p.
300			_bIncludes index
650			_aMarketing - Management
700			_aCannon, Joseph P. ; McCarthy, Jerome E.
942			_2ddc _cBK
999			_c1714 _d1714