| 000 | 00619nam a2200205Ia 4500 | ||
|---|---|---|---|
| 005 | 20250730165314.0 | ||
| 008 | 250728s9999 xx 000 0 und d | ||
| 020 | _a978-0-7506-6318-2 | ||
| 082 | _aC 658.8 M69a | ||
| 100 | _aMisiura, Shashi | ||
| 245 | 0 | _aHeritage marketing | |
| 260 | _aBoston, MA | ||
| 260 | _b Elsevier | ||
| 260 | _c2006 | ||
| 300 | _axii, 280 p. | ||
| 300 | _bIncludes bibliography and index | ||
| 520 | _aThe book adresses the issues facing students and practitioners in applying the generic principles of marketing to the heritage industry. | ||
| 650 | _aMarketing | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c1712 _d1712 |
||