| 000 | 00834nam a2200217Ia 4500 | ||
|---|---|---|---|
| 005 | 20250730165314.0 | ||
| 008 | 250728s9999 xx 000 0 und d | ||
| 020 | _a978-981-06-9714-3 | ||
| 082 | _aC 658.8 M34 | ||
| 100 | _aKotler, Philip | ||
| 245 | 0 | _aMarketing management: An Asian Perspective | |
| 260 | _aSingapore | ||
| 260 | _b Pearson Education South Asia | ||
| 260 | _c2009 | ||
| 300 | _axxv, 750 p. | ||
| 300 | _bIncludes index | ||
| 520 | _aThe book aims to highlight some of the recent environmental factors impacting on marketing, making it the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice. | ||
| 650 | _aMarketing- Management | ||
| 700 | _aKeller, Kevin Lane; Ang, Swee Hoom; Leong, Siew Meng; Tan, Chin Tiong | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c1707 _d1707 |
||